Love Tomorrow partners with Flex Print’s Sign Again project to give festival banners a second life — extending material use beyond the duration of the event.
Banners are a recognisable part of the Tomorrowland experience. They guide visitors across the festival grounds and visually translate each year’s theme. Historically, however, these banners were designed for single use and proved difficult to recycle after the festival ended.
Finding a new purpose
Single-use banners and production offcuts present a clear material challenge. Through a collaboration with Flex Print, this challenge is addressed via Sign Again: a process that converts used banners and cutting waste into a reusable raw material.
The process transforms banner material into regrind, which is then pressed into durable, printable sheets. The resulting material is impact- and cut-resistant, fire-retardant, and flexible, making it suitable for a wide range of new applications.
Measured impact
In 2024, 12,500 m² of banner material from Tomorrowland was repurposed into 1,328 Sign Again plates. Compared to standard incineration, this resulted in an estimated avoidance of more than 12 tonnes of CO₂ emissions.
This initiative forms part of a broader waste strategy. Tomorrowland has set a target for 70% of all festival waste — including waste from build-up, breakdown, and currently non-recyclable materials — to be reused or repurposed by 2030. Projects such as Sign Again contribute to testing and scaling practical solutions that extend material lifecycles within the festival context.
