A circular economy does not fail for lack of ambition. It fails when it stays inside one company, one sector, one silo. That is the starting point PreZero brings to Love Tomorrow Summit on 23 July 2026, at Tomorrowland's grounds in Boom, Belgium.
PreZero is one of Europe’s leading partners for the circular economy within the ecosystem of the companies of the Schwarz Group, working across the full material cycle to keep materials in use. The reason for this partnership is simple: Love Tomorrow Summit exists to explore the ideas shaping a beautiful future, and the question of how to make circularity work at real scale belongs on that stage.
Under the headline "Circularity at Scale", PreZero will share the stage with a senior representative from Tomorrowland and a senior representative from UEFA. The session steps away from the polished corporate presentation and toward the harder, more useful conversation: what circularity actually demands when it has to function under pressure, across the sports and live event sectors at once. The shared premise is that the operational blueprints proven inside major stadiums and on festival grounds can be scaled across the wider economy.
This Summit appearance sits within a longer story. PreZero and Tomorrowland have entered into a multi-year partnership to optimise resource streams directly on the festival grounds, with 2026 as the starting year. Across the Tomorrowland site this summer, that takes a visible, hands-on form: mobile teams equipped with custom recycling backpacks moving through the crowd to capture materials at the point they are created, and trained performers acting as circular ambassadors who keep the energy high while making waste separation part of the experience rather than a lecture. The approach reaches from the festival itself into DreamVille, where the volume of a temporary city makes the case for circular thinking impossible to ignore.
For Love Tomorrow, the value of the partnership is the proof it offers. Circular responsibility and economic resilience are not a trade-off, and the Summit is where that argument gets made in front of the people with the power to act on it.
Love Tomorrow Summit takes place on 23 July 2026 at Tomorrowland's iconic grounds in Boom, Belgium. The Summit unites the brightest minds: thinkers, entrepreneurs, music artists and leaders, to explore the future of intelligence, and what it asks of humans, organisations and society. With 85+ speakers and artists, the programme combines keynotes, networking, music, entertainment and a magical evening show.
