Oxfam returns to Love Tomorrow Summit 2026 with two of its sharpest voices on the stage and its speciality coffee brand ROAR on the ground. Antonie C. Fountain brings the keynote on cocoa. Eva Smets, Executive Director of Oxfam Belgium, sits down for an interview on fair trade, activism and the road ahead.

Fair trade is not just a label. It's an act of resistance.

A partner that turns ideas into practice

Every conversation about a beautiful future eventually runs into the same three questions: who pays, who profits, and who is heard. Oxfam has spent five decades answering them: fair trade coffee, a second-hand economy at scale, campaigns that hold companies and governments to their promises, and a global network for a fairer, more equal world.

For 2026, that partnership shows up in three ways. Two speaker moments on the Summit stage, and a coffee experience served across the site from Oxfam's speciality coffee brand, ROAR.

Antonie C. Fountain, on the bitter truth behind your favourite chocolate bar

What motivates someone to advocate for sustainable cocoa for nearly two decades? Hope, but not the comfortable kind.

Armed with both anger and courage, Antonie C. Fountain offers his candid assessment of the cocoa sector. His keynote examines what has genuinely changed in the last ten years, what has stalled, and what still needs to happen before cocoa can be considered truly sustainable.

Farmers remain impoverished. Trees continue to be felled. Children are still working. Antonie argues that this crisis also represents cocoa's greatest opportunity, if the sector is bold enough to seize it. It is a talk that leaves no comfortable seat in the room, and no easy exit from the question of what to do next.

Eva Smets, on why fair trade is fierce action

Fair trade is not just a label. It is an act of resistance.

In this Summit interview, Eva Smets, Executive Director of Oxfam Belgium and a former humanitarian aid worker with over two decades of experience, discusses how activism can drive real change. She talks about ROAR, Oxfam's speciality coffee bar and concept store in Ghent, where speciality fair trade coffee and activism come together. She talks about the global campaigns that tackle inequality at its roots.

The pressure points are named clearly: humanitarian aid, political lobbying, gender equality, climate-resilient farming. What Smets makes just as clear is that the next generation has to carry it forward, and that the Summit audience is exactly the room where that conversation should happen.

ROAR at the Summit: the taste of the story

Oxfam's story is on the ground as well as on the stage. Across the Summit's coffee stands and trucks, ROAR will be the coffee in your cup.

ROAR is Oxfam Fair Trade's speciality coffee concept. Organic, direct from producer cooperatives, SCA 84+ quality, and part of a brand still under construction. Its audience is specific: speciality coffee lovers and conscious rebels who care as much about where a coffee comes from as how it tastes.

The intention on 23 July is twofold. Serve seriously good speciality coffee to the room. And continue to introduce ROAR to the audience that fits it. As Oxfam frames it, ROAR is how they make economic justice tangible, and invite people to become part of the shift.

More on ROAR: roarcoffee.be.

Why this partnership

Love Tomorrow Summit 2026 sits at the intersection of Socio-Economic Perspectives and Natural Intelligence, two of the day's core themes. Both come alive the moment the conversation turns to what our economies actually cost, and what the living world is telling us in return. Cocoa. Coffee. Clothing. Care. Oxfam brings that honesty to the Summit, and turns it into work that is already visible: in a coffee bar in Ghent, in campaigns across Europe, and, on 23 July, in every ROAR cup on site.

Love Tomorrow Summit, 23 July 2026, Tomorrowland, Boom, Belgium. Tickets and programme at lovetomorrow.com/love-tomorrow-summit.