Plenty, the Belgian energy cooperative that lets people invest directly in solar, wind power, joins Love Tomorrow Summit 2026. Co-founder Thomas Hendrickx brings a keynote on entrepreneurial activism to the stage.

Activism without a business model dies. Business without activism changes nothing.

A cooperative built for the mainstream

Plenty exists on a simple premise: people should be able to own a piece of the renewable energy they use, not just pay for it. Through the cooperative, members invest directly in solar and wind projects, and share in what those projects produce.

2026 marks the year that model moves from proof of concept to mainstream product. The ambition is not to convince people who already care about the energy transition. It is to make sustainable investment interesting to the customer who has never thought about it that way: a financial product with a real return, built for an audience that is not looking for a cause, but would not mind finding one.

Plenty, from proof of concept to mainstream

Since launching, Plenty has built a track record of solar and wind projects funded directly by its members, turning renewable energy production into something people can hold a stake in rather than simply consume. Plenty takes that principle further: proving a cooperative can compete on returns, not only on conviction.

Entrepreneurial activism, on stage

Hendrickx built his outlook on one idea: activism without a business model dies, and business without activism changes nothing. He has tested that premise across a marketing career that runs through Haribo and Red Bull to his current work as Head of Marketing at Bolt and co-founder of Plenty. The keynote at Love Tomorrow Summit makes the full case: that good marketing and genuine impact are not two different jobs. They are the same job, done properly.

In Thomas Hendrickx's words

"Activism without a business model dies. Business without activism changes nothing. At Plenty, that is not a slogan. It is what makes a cooperative able to compete with the market's biggest players, and get people talking while doing it."

Thomas Hendrickx, Co-founder, Plenty

Why this partnership

Love Tomorrow Summit 2026 explores Impact Entrepreneurship: founders and venture builders whose companies are judged on outcomes, not valuation. Plenty, and the story behind it, is a working example of that theme rather than a case study of it.

Love Tomorrow Summit, 23 July 2026, Tomorrowland, Boom, Belgium. Tickets and programme at lovetomorrow.com/love-tomorrow-summit.