
Tibbe Verschaffel is the co-founder and CEO of Planet B, a Belgian company building healthy, sustainable personal-care and home-care brands. An industrial engineer by training with a background in product science, he has been an entrepreneur since the age of 15 and was named Student Entrepreneur of the Year in 2018. Under his leadership, Planet B surpassed €10M in revenue in 2025 and, through its WONDR and POWR brands, has replaced more than six million plastic bottles with healthier, lower-waste alternatives. The company has raised over €4M from its community through crowdfunding, reflecting his belief in building Planet B owned and backed by the people who use it. In 2024 he was named to the Forbes 30 Under 30 Europe list in the e-commerce and retail category.

