Fair Trade Means Fierce Action

Fair trade is not just a label. In this interview, Eva Smets, Executive Director of Oxfam Belgium and a former humanitarian aid worker with over two decades of experience, discusses how engagement can drive real change. She talks about ROAR, Oxfam's coffee bar and concept store in Ghent, where speciality fair trade coffee and second-hand fashion come together, and about global campaigns that tackle inequality at its roots.

The work is urgent, from humanitarian aid to political lobbying, from gender equality to climate-resilient farming. It needs the next generation to carry it forward.