Big Crowds, Bigger Responsibility

Mass events are like temporary cities, drawing hundreds of thousands of people together in days. But how do you prevent a permanent environmental impact? Representatives from Tomorrowland, UEFA and PreZero each share their sustainability approach before coming together in a panel discussion. From managing waste streams and closed material loops to embedding sustainability into the DNA of major sporting and cultural events, the conversation moves beyond ambition into practice. What does responsible event management look like when the stakes, and the crowds, are this big?